Funding Sources: Individuals
 Why should I ask for donations from individuals?
The first people to ask for support are the individuals already involved with your RIF program, such as parents, teachers, and staff. Explain to them why you are asking for financial support in addition to their volunteerism, and you’ll be surprised how many people find a way to contribute. After all, people give because they like an organization, and the people who are volunteering do so because they think RIF is a good program—tap into that resource. We understand that this may not be possible for some local RIF programs that work with disadvantaged families. Next, start talking to other people you know who might be interested in supporting RIF. And you aren’t the only person that should be looking for support—this is where a fundraising committee can really be useful. Think of all those contacts you can reach when you have access to a committee’s worth of rolodexes.
What do I ask them for?
Just as in the letter to businesses, you want to tell an individual exactly what you need. Tell them the total amount you need to raise, and then suggest a minimum donation or a range for gifts—but always remind people that any donation is welcome and will be put to good use. Focus on the children who will benefit from the gifts—it's much easier to get donations if you emphasize providing for children who may not have them. Also, give the person a frame of reference for when you need the money.
How long will it take for results?
This process may be quicker than soliciting businesses, but the numbers won’t be as high right away. You may need to remind them once or twice before they give—as long as you are polite, most will not mind and many may appreciate the reminder. Again, give yourself some time and plan ahead.
How should I thank them?
It is very important to send them a thank you note as soon as you get the donation—preferably before you deposit the money. This shows just how important every donation is to your organization. Check out the Communicating with Donors section for a sample thank you letter and other ideas for letting donors know just how important they are to you.
What else do I need to know?
Keep close track of all the correspondence you send to people, and make copies of checks and letters. And remember that not every person you ask will say yes—in fact a lot of them will say no. Do not take it personally—just ask other people and give them a chance to say yes to supporting your RIF program.
Be sure to go back to the people who say yes when you start looking for next year's funding. The people who are most likely to make a donation are the ones who have given previously. If you can, send them a short note in the middle of the year telling them that the RIF program is going great—thanks to them.
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