Funding Sources: Local Offices of National Businesses
Why should I ask local offices of national businesses?
Often, large companies have money allocated to their local businesses to be used in that community. For example, local Walmart, Target, and Sam's Club stores must "reinvest" in their community, and often contact RIF national to see how we can make this possible. This interest makes them an excellent source of funding.
How do I approach them for a donation?
First, look at their website to find information on the company's community programs and if they are involved with a particular organization or charity. You’ll have an easier time approaching a company that is already involved in education, literacy, and/or children/families. Some companies even have established budgets for each of their local stores specifically to fund community organizations, and it may be as simple as filling out an online application to obtain the money. If there is little information online, feel free to visit the store and speak with a manager (face-to-face contact might help). You can also send a letter and then follow it with a phone call. Ask to speak to a manager or supervisor to see if they received your letter. Sample solicitation letters can be found in the Fundraising Resources section.
What do I say to them?
When you make the call to the store, make sure you are prepared with facts and details about your RIF program. You need to be specific with the business—tell them what you want from them and what they will get out of this. Some things to remember when you are preparing for this conversation:
- How many kids your RIF program served last year
- Where the children are from (especially if they are from a few towns)
- How many books you distribute yearly
- Average book cost
- Other activities you do with the RIF kids
- What you have noticed in the kids that participate in the RIF program (ie what they enjoy about RIF, if test scores have improved, if more kids are reading for fun, etc.)
- Facts about national RIF.
If they ask you any question that can’t answer, tell them that you will check on the information and get back to them.
What do I ask for?
You may already know the amount if you are applying for a set grant. If you can ask for an amount, be specific. If you need $50, ask for $50. If you need $1,000, tell them how much you need total and then ask for either the whole amount or a portion of the total. If they don’t want to contribute financially, ask if they are willing to donate goods. For example, a company may not give you money, but they can donate drinks, snacks, or decorations. Be persistent and don’t be afraid to ask for what you need. Also, give them a deadline by which to make the donation.
How long will it take to see results?
Grants can be available at varying times throughout the year, so make sure you apply at the correct times and take note of any deadlines. In the letter, you tell the businesses that you will call them in one week. The length of time from when you talk to the manager/supervisor until you get your donation can take as little as one day to as long as a few months. So be sure to send out the letters well in advance of when you actually need the money.
How should I thank them?
Be sure to thank the person you talk to for their time, even if they aren't in a position to help your program at the moment—they may be able to in the future. When you do receive a donation, be sure to send a prompt thank you in writing as soon as you get the check. Acknowledging donors is discussed in more depth in Communicating with Donors.
What else do I need to know?
There will be people who say no—don't take it personally, and don't get discouraged. If you can, invite the local newspaper to attend your next book distribution—and tell the businesses that they will be there. While their desire to help their community is commendable, they will be even more likely to contribute when they know that it will help their public image.
For current grant opportunities, click here.
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