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Welcome to Generation RIF, a place to celebrate RIF's past, present, and future! Since 1966, RIF has continued to serve kids across the nation and make reading fun for everyone. There's a lot to look back on, and even more to look forward to.
Relive some favorite RIF memories with us. Browse interviews with former RIF kids, a photo gallery retrospective, and a collection of the public service announcements that first made RIF a household name. Finally, learn more about how RIF is continuing its important mission, and how you can reconnect with RIF!
 Featured Alum:
Lisa Alejandro
This New York wife and mother of two girls recalls how excited she was every time there was a RIF Day at her elementary school in Queens, New York.
Visit the online RIF Store to find Generation RIF gear! You'll be able to choose from RIF apparel, mugs, buttons, and other items to promote your connection to RIF.
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