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Our Brand Tells a Story
It’s a story of opening books, opening minds, and opening worlds. And we tell it millions of times a year.
For 40 years, RIF has been developing successful and sustained business relationships with a variety of companies.
 Why RIF?
RIF's National and Local Reach
RIF's experienced marketing department creates programs that are national in focus and local in execution. With more than 21,000 programs in all 50 states and U.S. territories, RIF enables our partner companies to reach targeted markets and audiences.
RIF's High Brand Awareness
RIF enjoys superior brand recognition and consistently attracts national and local media attention through our high-quality literacy programs, promotional campaigns, and community events.
RIF's Reputation
As the nation's oldest and largest children's and family literacy nonprofit organization, RIF has a long-standing and credible history.
- RIF has been contracted with the U.S. Department of Education since 1976.
- Parents magazine listed RIF as a featured charity in its December 2005 "Gifts From the Heart" article.
- For the fourth consecutive year RIF has received a high rating from Charity Navigator, America's largest independent evaluator of charities.
- The RIF website received the Parents' Choice Silver Honors Award in March 2006.
Partnership Opportunities
Join the growing list of companies, including Capital One, Target, Colgate-Palmolive, Macy's, National Basketball Association, LeapFrog SchoolHouse, and Coca-Cola who are working with RIF to create successful marketing and promotional campaigns. Programs are customized and can include:
Tailored retail and trade promotions
Branded materials
Product and event tie-ins
Cross promotions with other partners
Employee volunteer opportunities
Consumer offers
Bilingual materials
Sponsorship of RIF's special literacy programs
National and local media support
Workplace giving campaigns
Contact Laura Goodman, Director of Corporate Relations, at (202) 536-3434 or lgoodman@rif.org for more information.
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Learn More:
 "All About RIF" Video
Annual Reports
Corporate Literacy Partners
Current Promotions
Partnership Portfolio
Are you a Children's Book Pulisher?
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