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With help from RIF account support representatives, local RIF coordinators set up reading motivation programs in their communities. Approximately 20,000 people served as RIF coordinators in 2001. RIF coordinators are often teachers, librarians, members of parent, teacher, or service groups, or personnel in early childhood centers and health and social service settings. Parents and other community volunteers are essential for coordinators to run successful programs.
Book distributions are at the heart of every RIF program. RIF volunteers select and buy inexpensive books to offer to youngsters at special events during which kids choose one book each to keep for their very own. To generate enthusiasm for books and reading, volunteers incorporate storytellers, costumed book characters, guest readers, and visits from authors. But most motivating of all, RIF programs encourage the participation of kids' parents, caregivers, and community members. The goal is to motivate children to want to read by giving them books they like and showing them that reading is fun and important. If you are interested in starting a RIF program, review our program guidelines and eligibility requirements, and complete the preliminary application online. Reading Is Fundamental is accepting preliminary applications for the following federally funded programs: RIF is currently not accepting applications for locally funded programs. However, please check back in the future as operating policies for locally funded programs are under review. |
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If you currently work with children—from infants to adolescents—and you want to help them become more successful readers, RIF might be for you! 
RIF is a grassroots organization: coordinators determine the scope of their programs, including which children to serve, which books to order, which activities to provide, and even where to operate. Any public agency or private nonprofit group may apply to RIF to start a program. Wherever you serve kids, be it in a school, library, childcare center, Head Start program, detention center, community center, health clinic, migrant camp, or domestic shelter, RIF can be an excellent supplement to your services. 
