Carol H. Rasco
President and Chief Executive Officer — Carol joined RIF in 2001. A highly recognized thought leader and energetic hands-on practitioner, Carol pushes RIF to maximize potential, ensuring quality, responsiveness, and constant progress. Throughout her life, she has been a devoted advocate for children, youth, and families, as a professional and as a volunteer.
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Cammie L. Backus
Vice President — Cammie joined RIF as a member of the programs department in 2000, moving to the executive office in 2006. As vice president, she serves as liaison to the board of directors, planning and executing several board and committee meetings annually.
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Tracey L. Beeker
Vice President, Marketing and Communications — Before joining RIF, Beeker was chief strategist at BE MORE consultants, leading communications and advocacy campaigns for clients including ZERO TO THREE and Education = Hope. As Account Director at Barkley Public Relations, she developed integrated marketing plans for a broad range of corporate and nonprofit clients.
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Judy B. Cheatham
Vice President, Literacy Services — Judy joined RIF in 2011. She has taught students from the graduate college level to the middle grades. Active in family and workplace literacy since 1986, Judy has trained tutors, teachers, volunteers, and parents. Bringing a depth of educational knowledge and experience, Judy promotes and advances RIF’s literacy initiatives.
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Vice President, Programs — Cheryl joined RIF in 1993. Her dedication to RIF’s mission and passion for customer service have become hallmarks of her tenure at RIF. She’s worked tirelessly to serve RIF’s volunteers, ensuring that they have the resources to share the joy of reading with children in their community.
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Vice President, Development — Aileen Moffatt joined RIF in February 2014 as vice president of development after serving in a consultant capacity for more than two years. Aileen brings with her more than 30 years of management and leadership experience in both the non-profit and for-profit sectors, with a focus on development, fundraising, marketing, and promotion.
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Director of Government Relations & Community Outreach — Jennifer Moone joined RIF in 2011. In her role, she oversees RIF’s relationships on Capitol Hill and with its many community partners. Working to bolster awareness of RIF’s work with lawmakers, she coordinates closely with legislative offices concerning RIF’s federal priorities. She also manages RIF’s initiatives with national civic and community organizations that serve as dedicated volunteers and fundraisers on behalf of RIF’s mission. This includes entities like Lions Club International, the Kappa Kappa Gamma Sorority, Kiwanis Clubs, and Junior Leagues, to name a few.
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