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Tracey L. Beeker Joins RIF as Vice President of Marketing and Communications

WASHINGTON – January 12, 2015 – Reading Is Fundamental (RIF), the nation’s largest children’s literacy nonprofit, named Tracey L. Beeker vice president of marketing and communications to lead RIF’s strategic communications.

“We are thrilled to welcome Tracey to our team,” said Carol H. Rasco, president and CEO of RIF. “She brings over a decade of experience in media relations, marketing strategies and brand management, and we look forward to having her creative vision and knowledge as we move RIF into its next 50 years.”

Before joining RIF, Beeker was chief strategist at BE MORE consultants, leading communications and advocacy campaigns for clients including ZERO TO THREE and Education = Hope. As Account Director at Barkley Public Relations, she developed integrated marketing plans for a broad range of corporate and nonprofit clients.

Beeker holds a Master of Arts from George Washington University’s Graduate School of Political Management and volunteers as marketing and communications advisor for Saving Promise, a national nonprofit that aims to change intimate partner violence in America.

About RIF
Reading Is Fundamental (RIF) delivers free books and literacy support to children and families in underserved communities in the United States. By giving children the opportunity to own a book, RIF inspires them to become lifelong readers and achieve their full potential. As the nation's largest children's literacy nonprofit, RIF has placed 412 million books in the hands of more than 40 million children since it was established in 1966. Learn more and help RIF provide books to kids who need them most, visit RIF.org.

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Ameesha Sampat, Reading Is Fundamental
202-536-3438
asampat@rif.org

 

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