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Kumon Partners with Reading Is Fundamental to Bring Books to Underserved Children

Academic Enrichment Program Donates $75,000 to Support Non-Profit & Hosts Nationwide Literacy Open House on Saturday, March 3rd

Teaneck, NJ (February 29, 2012) – Kumon, the world’s largest after-school math and reading enrichment program has partnered with Reading Is Fundamental (RIF), the nation’s largest children’s literacy non-profit organization, to raise funds to provide books to children in underserved communities. During the month of March, Kumon will donate $10 to RIF, the equivalent of four new books, for each new student who enrolls in Kumon, with the goal of donating $75,000 to support RIF’s mission.
“We are thrilled to partner with an organization that shares our passion for improving child literacy,” said Carol H. Rasco, president and CEO of RIF. “Children with access to books within the home have a much more positive attitude towards reading and learning overall yet there is only one age appropriate book for every 300 children in low-income neighborhoods. Getting books in the hands of young children is an important step in building a nation of young readers.”

To celebrate this partnership, the public is invited to attend Kumon’s nationwide open house at participating centers on Saturday, March 3 to enjoy literacy activities for children of all ages. During the free event, Kumon Centers across the country will host read aloud sessions featuring noteworthy children’s books from Kumon’s Recommended Reading List. Select centers will also have a drop box for new book donations, which will be distributed to local RIF programs. Refreshments, games and prizes will be provided for all who attend the event.

“Establishing strong literacy skills early in children’s lives can significantly impact their future,” said Mary Mokris, Ph.D., vice president of materials and instruction for Kumon North America. “Kumon’s reading comprehension program aligns with RIF’s mission because it strives not only to enhance the reading ability of children, but also to create lifelong readers who develop to their fullest potential and positively contribute to their community.”

This is Kumon’s first nationwide partnership with a non-profit that shares the goal of developing children into lifelong readers and fosters a love of learning. To learn more about Kumon’s partnership with Reading Is Fundamental, please visit http://www.kumon.com/KumonLiteracyOpenHouse.aspx

About Kumon Math and Reading Centers
Kumon [Koo-mon] is an after-school math and reading enrichment program that unlocks the potential of children so they can achieve more on their own. Founded in Japan in 1958, the learning method uses an individualized approach that helps children develop a solid command of math and reading skills. Through daily practice and mastery of materials, students increase confidence, improve concentration and develop better study skills. Kumon has 26,000 centers in 47 countries and more than four million students studying worldwide. Visit www.kumon.com or call 1-877-586-6673 to learn more. Join Kumon’s parent community at www.facebook.com/kumon for helpful tips.

About Kumon’s Recommended Reading List
Kumon’s Recommended Reading List contains 520 books designed to help parents select material that enhances their child’s appreciation and understanding of the English language and develop a lifelong love for reading. Many of the books on the Recommended Reading List have won literary awards such as the Newbery and Caldecott medals, the Pulitzer Prize, and the National Book Award, which is presented by the National Book Foundation. The list covers a range of titles from read-aloud books to the classics. The rich literature exposes students to history, the arts, science, and culture, and features a diversity of genres, writing styles, and authors.

About Reading Is Fundamental, Inc. (RIF)
Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF’s highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provided 4 million children with 15 million new, free books and literacy resources last year. For more information and to access reading resources, visit RIF’s website at www.rif.org.

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Contact: Jenny Cherrytree, Kumon National Media
201-692-3076 (office)
310-948-1296 (mobile)

Janelle Gross, Kumon Northwest & Southwest Media
201-692-3002 (office)
201-518-6329 (mobile)

Shaquanna Twitty, Kumon Central & Central East Media
201- 692-3110 (office)
201-906-7024 (mobile)

Marlana Martinelli, Kumon Northwest, Southwest & Hawaii Media
201-692-3151 (office)
201-663-2118 (mobile)

Ashley Lengen, Weber Shandwick for Reading Is Fundamental

Kumon Partners with Reading Is Fundamental to Bring Books to Underserved Children