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Gerber Life and Reading Is Fundamental Launch The Inspired Reading Giveaway

Facebook Campaign Aims to Provide 10,000 Books for Children in Underserved Communities

WASHINGTON, January 21, 2014—Today Gerber Life Insurance Company and Reading Is Fundamental (RIF), the nation’s largest children’s literacy nonprofit, launched the Inspired Reading Giveaway to unite book lovers across the country and provide books to children in underserved communities. To participate, Gerber Life and RIF Facebook fans can enter for a chance to win a $10,000 Gerber Life College Plan for their child just by taking RIF’s Book People Unite pledge. For every pledge, Gerber Life will donate a book to a child in need, with a goal of reaching 10,000 books.


“We are thrilled to have Gerber Life as a partner in our mission to build a nation on lifelong readers. Each book donated through this campaign will deliver a message of hope and opportunity, encouraging each child who receives this gift of learning to write their best life story. Knowing this should inspire us all! ”

The Inspired Reading Giveaway will run from January 21 through February 21. For complete rule and to enter, visit the Gerber Life or the RIF Facebook page.

About Gerber Life Insurance Company
Since 1967, Gerber Life Insurance Company has been providing quality life insurance, especially for middle-income young families. As a financially separate affiliate of the Gerber Products Company, Gerber Life Insurance Company shares the same long-standing tradition of helping parents care for their children. It is the mission of Gerber Life to continue to be the name that parents trust and rely on when planning for the financial health of their families. By providing affordable life insurance, Gerber Life strives to give customers peace of mind as their children grow up, knowing that a component of their financial future is secure.

About Reading Is Fundamental, Inc.
Reading Is Fundamental (RIF) delivers free books and literacy resources to children and families in underserved communities in the United States. By giving children the opportunity to own a book, RIF inspires them to become lifelong readers and achieve their full potential. As the nation's largest children's literacy nonprofit, RIF has placed 410 million books in the hands of more than 39 million children since it was established in 1966. To learn more, visit RIF.org or connect with us on Facebook and Twitter.

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Media Contact:
Olivia Doherty
The Hatcher Group for Reading Is Fundamental
410-990-0284
olivia@thehatchergroup.com

Gerber Life and Reading Is Fundamental Launch The Inspired Reading Giveaway