Macy’s and RIF of Northern Virgina Honored for Their Support of Literacy in the Washington Area
WASHINGTON—November 1, 2007—Reading Is Fundamental, Inc., (RIF) the nation’s largest and oldest children’s and family literacy organization, today honored Macy’s and RIF of Northern Virginia for their support of children’s literacy as part of the celebration of National Capital Philanthropy Day sponsored by the Association of Fundraising Professionals.
RIF recognized Macy’s as its exceptional corporate partner for its annual back-to-school fundraising campaign for RIF that raised $3.7 million over the past two years. Local RIF stores throughout the Washington area participated and held in-store special events such as spelling bees and back-to-school shopping days. Macy’s Metro Center store in Washington ranked number one in support of the RIF promotion in its region.
RIF of Northern Virginia received the exceptional volunteer fundraiser award from RIF for its support of the Macy’s campaign. Volunteers visited more than 15 area Macy’s stores to inform and motivate Macy’s sales associates about RIF’s work to improve literacy in the region.
“Macy’s and RIF of Northern Virginia have made significant contributions to RIF’s success both nationally and in the Washington area,” said Carol H. Rasco, president and CEO of RIF. “The RIF-Macy’s partnership has helped RIF expand its book distribution programs to underserved children and advance its multicultural literacy campaign.
Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF’s highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provides 4.5 million children with 16 million new, free books and literacy resources each year. For more information and to access reading resources, visit RIF’s website at www.rif.org.
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