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New Members Appointed to Reading Is Fundamental's Board of Directors

WASHINGTON, April 6, 2011 – Reading Is Fundamental (RIF), the nation’s largest children’s literacy nonprofit, appointed five new members to its Board of Directors. New members include:

  • Crystal Echo Hawk, executive director, The Notah Begay III Foundation
  • Christy Moberly, senior vice president, State Farm Insurance Companies
  • Michael Monahan, executive vice president and chief financial officer, Pitney Bowes Inc.
  • Emily Moore, chief commercial officer and senior vice president, Temptime Corporation
  • Rick Zimmerman, senior vice president, Sunny Delight Beverages Co.
“RIF is honored to have this distinguished group of professionals join our Board of Directors,” said Carol H. Rasco, RIF president and CEO. “Each will be a strong advocate for children’s literacy as we move ahead in our commitment to developing lifelong readers.”

Crystal Echo Hawk  is the executive director of the Notah Begay III (NB3) Foundation. Founded by Notah Begay III, a 4-time PGA Tour winner and the only full-blooded Native American on the PGA TOUR, the mission of the Foundation is to prevent childhood obesity and type 2 diabetes and promote the leadership development of Native American youth through sports and wellness programs.  Ms. Echo Hawk attended the University of Sussex in England where she received both her bachelors and masters Degrees in history and political science. In 1997 she was nominated for the Reebook Human Rights Award and was named by Ms. Magazine as one of the rising women leaders under the age of thirty. Prior to joining to the NB3 Foundation, Ms. Echo Hawk served as the assistant director of development for the Native American Rights Fund, one of the oldest and most respected Native American nonprofits in the country.

Christy Moberly has years of insurance and financial services experience with State Farm Insurance Companies.  In her current role as senior vice president, she is responsible for the company’s Mid-Atlantic zone and its 5000 associates.  Ms. Moberly received her bachelor’s degree in English and Business Administration from DePauw University of Indiana.  She currently lives in Leesburg, Virginia with her husband, Michael.  Christy currently serves on The Board of Visitors for Depauw University.

Michael Monahan was named executive vice president and chief financial officer of Pitney Bowes in 2008. In this role, he is responsible for the financial operations of the company on a global basis including treasury, audit, investor relations, corporate development, tax functions, procurement and driving results with the business units.  Mr. Monahan is a member of the Board of the Armed Services YMCA, a former member of the Board of the Sherman Higher Education Fund, and is a former Board Chairman of the Urban League of Southwestern Connecticut.  Mr. Monahan is a Certified Public Accountant who holds B.S. and M.S. degrees from the State University of New York at Albany.

Emily Moore serves as chief commercial officer and senior vice president of Temptime Corporation, an international, fast growing company that has become the world leader in time-temperature indicators and serves patients, doctors, healthcare professionals, and the manufacturers and distributors of medical products. She received a bachelor’s of arts degree in Russian from Wellesley College graduating magna cum laude and receiving the Leadership Award. She holds a master’s in Agricultural Economics from Colorado State University and was a member of the Economics Honor Society. She also participated in the Executive Program, Darden School of Management at the University of Virginia, the Women’s Leadership Program at the Center for Creative Leadership, the Six Sigma Process Owner Training Program and the Global Leaders Program at Praxair, Inc.

Rick Zimmerman is the senior vice president of marketing and innovation at Sunny Delight Beverages Co. He has profit/loss responsibility for the North American SunnyD business, as well as functional responsibility for the Marketing and Research & Development departments. His belief that reading and the discovery of books are an important part of childhood helped him foster children’s literacy by creating the SunnyD Book Spree, a proactive program that continues to grow year-to-year as it brings free books to schools. He received his MBA in finance from the Wharton School at the University of Pennsylvania, and is a graduate of Dartmouth College.


About Reading Is Fundamental, Inc. (RIF)
Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF’s highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provided 4 million children with 15 million new, free books and literacy resources last year. For more information and to access reading resources, visit RIF’s website at www.rif.org.

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New Members Appointed to Reading Is Fundamental's Board of Directors