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New RIF Leading to Reading Website Brings Parents and Youngsters Together for Stories, Songs, Rhymes, and More

Washington, August 7, 2007 — Reading Is Fundamental, Inc. (RIF) has launched a new, free educational website, in English and Spanish, to help parents and caregivers develop the language skills of infants, toddlers, and preschoolers. RIF's Leading to Reading (Semillitas de aprendizaje) is a fun and interactive online resource featuring stories, games, music, and other engaging activities for adults to experience together with young children. Both sites are accessible at www.rif.org.

"Since language develops far more rapidly during the first five years of life than any other time, it is important that parents read and interact with their young children as often as possible," said Carol H. Rasco, RIF's president and CEO. "This site encourages children to discover the joy of reading at an early age."

The RIF Leading to Reading site is organized into three easy-to-navigate sections:  babies and toddlers (ages birth–2), preschoolers (ages 3–5), and grown-ups. Motivational mascots, Riffy and Rita, guide users throughout the site with "click" and "hear" navigation. Other features of the site include:

  • A wide selection of animated and audio children's stories;
  • Finger play videos such as Itsy Bitsy Spider and I'm a Little Teapot;
  • Interactive videos introducing children to age-appropriate subjects such as animals, art, geography;
  • Nursery rhymes and lullabies such as All Around the Mulberry Bush, and Twinkle, Twinkle Little Star;
  • Online coloring and doodling;
  • Sing along songbook;
  • Grown-ups section featuring expert Q & A, a RIF Leading to Reading video with literacy tips and activities, book search, and parent and caregiver journals.

The RIF Leading to Reading website is compliant with all Internet safety guidelines and is advertising free.

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Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF’s highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provides 4.6 million children with 15 million new, free books and literacy resources each year. For more information and to access reading resources, visit RIF’s website at www.rif.org.

Discover the Joy!

 
For more information, contact:
Layla Wright-Contreras,
Media Relations Manager
202-536-3528
 

New RIF Leading to Reading Website Brings Parents and Youngsters Together for Stories, Songs, Rhymes, and More