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Reading Is Fundamental and First Book Unite to Give 1 Million Books to Children in Need Nationwide

WASHINGTON, Dec. 5, 2012
– Reading Is Fundamental (RIF) and First Book, two of the nation’s leading children’s literacy nonprofits, have united to distribute 1 million new, high-quality children’s books to RIF programs nationwide throughout this school year. Through this partnership, 250,000 books will go to children just in time for the holidays – a time when many children in need lack access to books at home. Primary funding for this initiative was provided by Macy’s, a long-time RIF partner, along with support from several major children’s book publishers.

The remaining 750,000 books will be distributed nationally before the spring and summer breaks. In addition, RIF is also providing free activity sheets for children and parents to engage in fun reading-related projects as an extension of the books they bring home. The winter activity sheets are available at www.rif.org/winteractivities.

“Earlier this year, RIF launched Book People Unite, a campaign to rally support for children’s literacy. This partnership is the epitome of Book People uniting,” said Carol H. Rasco, President and CEO of RIF. “At a time when many children will be saying goodbye to the books they cherish at school, many of them will be bringing home their very own books for the first time. We are very grateful to First Book, Macy’s and our publishing friends for joining with us to give books to kids most in need.”

“Getting kids the new, high-quality books they need to become strong readers is what we care most about at First Book, and it’s a mission we share with our friends at RIF,” said Kyle Zimmer, president and CEO of First Book. “We’re grateful for the chance to put brand-new books into the hands of children at so many RIF programs, and we’re thankful for the hard-working teachers and program leaders who make it all possible.”

The Book People Unite campaign is anchored by a new Public Service Announcement (PSA) with beloved book characters and a star-studded soundtrack. For more, visit www.bookpeopleunite.org.

About Reading Is Fundamental (RIF)
Reading Is Fundamental delivers free books and literacy resources to children and families in underserved communities in the United States. By giving children the opportunity to own a book, RIF inspires them to become lifelong readers and achieve their full potential. As the nation’s largest children’s literacy nonprofit, RIF has placed 400 million books in the hands of more than 35 million children since it was established in 1966. Learn more and help provide books to kids who need them most, visit RIF.org.

About First Book
First Book has distributed more than 100 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada. By making new, high-quality books available on an ongoing basis, First Book is transforming the lives of children in need and elevating the quality of education. For more information, please visit them online or follow their latest news on Facebook and Twitter.


Media Contacts
Jay Brown (RIF) | 202-536-3528 | jbrown@rif.org
Brian Minter (First Book) | 202-639-0115 | bminter@firstbook.org

Reading Is Fundamental and First Book Unite to Give 1 Million Books to Children in Need Nationwide