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Reading Is Fundamental and The Coca-Cola Company joined forces in June 2001 to bring the joy of reading to America's children and families and to help RIF offer critical literacy services to millions of the nation's neediest kids. RIF and Coca-Cola worked to raise awareness about the importance of reading in homes, classrooms, and communities. Working together, we served millions of children who otherwise would not have access to books in their homes and classrooms.

In 2008, Coca-Cola sponsored the RIF Volunteer of the Year Awards, which celebrates three of RIF's most outstanding local volunteers.

Coca-Cola is a member of RIF's Million Dollar Circle.

Coca-Cola Company