Since 2004, Macy's has donated more than $16 million in support of RIF. Through customer-supported fundraising campaigns, in-store events, and volunteer activities, Macy's has helped increase awareness of RIF’s mission to help all children discover the joy of reading.
Macy’s is RIF’s lead partner for volunteer engagement. Thanks to their generous support, Macy’s is helping RIF share the benefits of volunteering and increase awareness of early childhood literacy to online communities everywhere.
In 2007, Macy’s helped launch the RIF Multicultural Literacy Campaign to promote and support early childhood literacy in African American, Hispanic, and American Indian communities.
Most recently, Macy’s and RIF partnered for the 2010 Book A Brighter Future campaign, which raised more than $3 million for RIF programs across the U.S.
Macy's is a member of RIF's Million Dollar Circle.