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The Local Champions strives to create opportunities for Coca-Cola bottlers to bring books, fun, and community involvement to RIF programs in their communities. The program creates opportunities for local Coca-Cola bottlers to engage directly with local RIF programs. Bottlers select particular community literacy events from program templates or develop their own approaches to work with a local RIF program. The Local Champions program encourages local Coca-Cola bottlers to become champions of reading. Thousands of free books are chosen by children at every Local Champions event thanks to the generosity of several of RIF’s publishing partners: Scholastic Inc., Simon & Schuster, Sports Illustrated for Kids, Troll Communications, TOR Books, and Big Tent Entertainment. In addition, RIF and The Coca-Cola Company will work together to increase public understanding of the importance of literacy in American society and will encourage adults to read frequently with children of all ages. RIF is proud to join Coca-Cola in this effort to address the issue of literacy through many targeted initiatives. |
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 Learn All About RIF Check out the FAQs.
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