Past Promotions

During the back to school season, Macy's and RIF joined forces for the "Back to Books" program to provide new books and literacy resources to children nationwide. Macy's customers had the opportunity to donate $3 to RIF in any Macy's Kids Department. As a show of appreciation for customers who donated to the program, Macy's provided a coupon for $10 off a purchase of $50 or more.

In 2005, Colgate-Palmolive renewed its partnership with RIF to provide new book collections to children and families who need them most. Colgate-Palmolive promoted its affiliation with RIF through a national radio campaign, newspaper inserts, and in-store displays in select retailers during the "back-to-school" season. Consumers who shopped at their local grocery and drug stores had the opportunity to "give the gift of reading" through a special offer on select Colgate-Palmolive products.

From July 17-November 30, Nestlé Toll House Cafés invited customers to "Chip In For Reading"! At the cash register, customers added a $1.00 donation onto their purchase. Customers got to put their name on a paper "cookie" which was posted in the café, and received a bookmark reminding them to read with their child. The bookmark encouraged customers to fill-out the names of 6 books that they read with their children in order to be redeemed for 6 free mini-cookies.

	This fall, Coca-Cola, Albertsons and Scholastic once again partnered with RIF on the "Half Million Book Program." Though the promotion, RIF programs received a half million books to distribute to the kids they serve. The promotion ran during the month of September at Albertsons stores, including Albertsons, Jewel, Acme, Shaw's, Sav-on Drug, Osco Drug, and Albertsons Express. Read more about the 2005 Half Million Book Program.

To celebrate September as World Literacy Month, Pitney Bowes held a charity eBay auction of one of a kind celebrity-designed envelopes. Proceeds benefited RIF and the National Center for Family Literacy. Celebrity participants included Donald Trump, Kelly Ripa, Sharon Stone, Charlize Theron, Regis Philbin and more than 50 other red carpet names. Charlize Theron, Regis Philbin and more than 50 other red carpet names. 

This past August, Macy*s customers in the East, West and Central regions supported RIF when they made purchases in the children's department and helped bring the joy of reading to millions of children.

Throughout the month of August, SuperValu stores ran a program entitled "Food for Thought". The program raised $50,000 for RIF and supporting brands include Lawry's, Country Crock, Skippy, Lipton Sides, Ragu, Wisk and many more. The program was supported with in-store signage, advertising, a contest to win a gift certificate to Barnes & Noble, and in-store events at select locations.

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For more information about RIF promotions, please contact the development staff toll-free at 1-888-725-4801 or e-mail us at development@rif.org.

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