About Us

Reading Is Fundamental is committed to a literate America by inspiring a passion for reading among all children, providing quality content to make an impact and engaging communities in the solution to give every child the fundamentals for success. As the nation’s largest children’s literacy non-profit, Reading Is Fundamental maximizes every contribution to ensure all children have the ability to read and succeed.

What We Do And Why

There is a significant and cyclical literacy crisis facing America today and it begins with our children. Twenty-five million children in the U.S. cannot read proficiently.*  RIF believes that together we can make a real difference and set our children on a path of growth and opportunity.


RIF believes every child deserves an opportunity to own books, learn how to read, and obtain the fundamental building blocks to achieve their highest potential. Literacy opens doors and enables every child the chance to live their own journey.

We do this by:

  • Serving as the leader in generating awareness and a sense of urgency for the issue of children’s literacy.
  • Supporting the implementation of these programs in sites across our country in partnership with leading community organizations.
  • Creating high-quality content and programs that address key literacy issues.
  • Engaging with individual volunteers, sites, community groups, and organizations that share our passion to ensure that impact is felt at the local level.

Source:  Based on an analysis of NAEP test scores.

The RIF Team

RIF has established a committed and passionate team that shares a single-minded vision: We can create an opportunity for all children to be successful readers.

Annual Report

RIF is able to fulfill its mission through the passion and generosity of individuals, corporations, and foundation support.