Digital Marketing Manager

Join an amazing team. Do amazing work.

Join an amazing team. Do amazing work.

Reading Is Fundamental is committed to a literate America by inspiring a passion for reading among all children, providing quality content to make an impact and engaging communities in the solution to give every child the fundamentals for success. As the nation's largest children's literacy non-profit, Reading Is Fundamental maximizes every contribution to ensure all children have the ability to read and succeed.

Career Opportunity

The role of the Digital Marketing Manager is to understand, inform and execute marketing strategies to drive and achieve organizational, partner, team and project objectives, boosting awareness and engagement across RIF's communications platforms. Execute the strategy and tactics to align with core marketing and partnership goals. This position reports to the Senior Director of Marketing & Partnerships with oversight from the Vice President for Marketing & Partnerships. Specific responsibilities include but may not be limited to:

  • Creating and maintaining annual editorial calendar to support audience engagement, extend program support and build awareness across all RIF communication channels.
  • Managing writing, creative and production of monthly educator email, along with additional programmatic and product and promotional emails.
  • Managing writing, creative and production of monthly e-newsletter.
  • Writing and creating content for and manage organization's digital and social media platforms to align to RIF editorial calendar, key organizational and partnership objectives.
  • Managing the day-to-day development and coordination of print and digital collateral, promotions, and communication tactics working closely with cross-functional internal teams and external vendors, from initiation to execution and invoicing.
  • Creating, implementing, and managing integrated marketing communication and promotional plans in support of internal initiatives as well as key strategic partnerships with RIF funders, including outlining project plans, develop timelines and monitor progress, including deadlines, specs, assets, budget, vendor coordination, status updates, approvals, and final delivery.
  • Vendor management, including interfacing with and manage the work of graphic design, video, print, copywriting, texting and other vendors.
  • Monitoring metrics and impressions for all digital communications, including press releases, blogs, and emails, to provide informed recommendations to support marketing strategy.

Skills and Qualifications

The role of the Digital Marketing Manager requires a highly organized and creative person with the following skills:

  • Bachelor's degree in marketing, digital marketing, communications preferred.
  • 2-4 years' experience/knowledge in simple HTML
  • CMS Experience is a plus (WordPress, Drupal)
  • Basic Graphic Design Skills - whether in Adobe Creative Suite or even Canva
  • Knowledge in professional social media, specifically Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube
  • Knowledge in scheduling and analytic reporting in Sprout Social
  • CRM or Email Tools, Engaging Networks specifically is a plus
  • Storytelling; Content Creation

RIF offers a comprehensive benefits package including health, dental and vision plans, generous annual leave, a 403(b) plan with company contribution and company paid life and disability. RIF supports our employee's work life balance and offers a hybrid work model along with flexible work schedules.

To protect the health and well-being of our colleagues and maintain the safety of the communities where we operate, we follow CDC, federal and local guidance to help minimize the spread of COVID-19. RIF requires all employees be vaccinated, and all newly hired employees must be fully vaccinated before their start date. Proof of vaccination is required and will be kept confidential.

To Apply: Please submit your resume and cover letter for consideration at this link only.

RIF is an equal opportunity employer.