Marketing Specialist

Join an amazing team. Do amazing work.

Join an amazing team. Do amazing work.

Reading Is Fundamental is committed to a literate America by inspiring a passion for reading among all children, providing quality content to make an impact and engaging communities in the solution to give every child the fundamentals for success. As the nation's largest children's literacy non-profit, Reading Is Fundamental maximizes every contribution to ensure all children have the ability to read and succeed.


The Marketing Specialist reports to the Vice President of Marketing & Partnerships with oversight from the Senior Vice President for Marketing & Partnerships. The role of the Marketing Specialist is to understand, inform and execute marketing initiatives to drive and achieve organizational, partner, team, and project objectives, boosting awareness and engagement through RIF's collaborations. Execute the tactics to align with core partnership goals.


  • Specific responsibilities include but may not be limited to:
  • Creating and implementing integrated project plans in support of internal initiatives as well as key strategic partnerships with RIF funders, including outlining projects, develop timelines and monitor progress, including deadlines, specs, assets, budget, vendor coordination, status updates, approvals, and final delivery.
  • Supporting the day-to-day development and coordination of print and digital collateral, promotions, working closely with cross-functional internal teams and external vendors, from initiation to execution and invoicing.
  • Vendor coordination, including interfacing with various marketing vendors regarding deliverables, timelines and invoices.
  • Supporting graphic design of RIF's print and digital deliverables to drive engagement and awareness through RIF's strategic initiatives and partnerships.
  • Supporting writing, creative and production of RIF's regular engagement emails.
  • Supporting content for the organization's digital and social media platforms to align to RIF editorial calendar, key organizational and partnership objectives.

Requirements Marketing Specialist:

  • 2-3 years' experience with a Bachelor's degree in marketing, digital marketing, graphic design preferred.
  • A highly organized and creative person with exceptional attention to detail
  • Knowledge in or keen ability to learn print production and management
  • Knowledge in or keen ability to learn project management with experience using Salesforce a plus
  • Knowledge in simple HTML
  • CMS Experience is a plus (WordPress, Drupal)
  • Basic Graphic Design Skills - whether in Adobe Creative Suite or even Canva


RIF offers a comprehensive benefits package including health, dental and vision plans, generous annual leave, a 403(b) plan with company contribution and company paid life and disability. RIF supports our employee's work life balance and offers a hybrid work model along with flexible work schedules.

To protect the health and well-being of our colleagues and maintain the safety of the communities where we operate, we follow CDC, federal and local guidance to help minimize the spread of COVID-19. RIF requires all employees be vaccinated, and all newly hired employees must be fully vaccinated before their start date. Proof of vaccination is required and will be kept confidential.

To Apply: Please submit your resume and cover letter for consideration at this link only.

RIF is an equal opportunity employer.