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Macmillan Children’s Publishing Group Selects Reading Is Fundamental as Its Charity of Choice to Celebrate 50 Colorful Years with Brown Bear

Celebrating 50 Colorful Years with Brown Bear

Washington, D.C. – December 12, 2016 – Reading Is Fundamental (RIF), the nation’s largest children’s literacy organization, has been selected as Macmillan Children's Publishing Group’s charity of choice for the 50th anniversary celebration of Bill Martin Jr and Eric Carle’s classic Brown Bear, Brown Bear, What Do You See? To join in the celebration, RIF and Macmillan invite book lovers to post a picture of themselves reading Brown Bear on Facebook, Twitter or Instagram using #BrownBearEverywhere. For each post during the week of December 10 – December 17, Macmillan will donate $1, up to $2,500, to RIF to help get books to kids who need them most.  In honor of RIF and Brown Bear’s shared 50th Anniversary, Macmillan will also donate 5,050 copies of Brown Bear and 10,000 additional children’s book titles to RIF for distribution in local communities throughout 2017.

“Reading Is Fundamental is so excited to share our own golden anniversary with the classic children’s books Brown Bear,” said Alicia Levi, President and CEO of Reading Is Fundamental. “Through the generous support of Macmillan, thousands of children will now have the chance to experience the parade of colorful animals in Brown Bear’s path and many other adventures from the Macmillan catalog.”

“Macmillan is delighted to partner with Reading Is Fundamental,” said Angus Killick, VP, Associate Publisher at Macmillan Children’s Publishing Group, “and to contribute towards their incredible work during their 50th anniversary year. It is a wonderful stroke of serendipity that Brown Bear is also 50 years young! Here's to many more years working towards the common goal of improving children's literacy across the country."

RIF and Macmillan’s partnership will continue throughout 2017 in celebration of 50 colorful years with Brown Bear!

About Reading Is Fundamental

Reading Is Fundamental (RIF) is committed to a literate America by inspiring a passion for reading among all children, providing quality content to create impact, and engaging communities in the solution to give every child the fundamentals for success. As the nation’s largest children’s literacy organization, RIF has provided more than 412 million books to 40 million RIF kids over 50 years, inspiring generations to read, learn and grow. Sign up for our newsletter at www.rif.org and follow us on Twitter to learn more.

About Macmillan Children’s Publishing Group

Macmillan Children’s Publishing Group comprises Farrar Straus Giroux Books for Young Readers, Feiwel and Friends, First Second, Henry Holt Books for Young Readers, Imprint, Priddy Books, Roaring Brook Press, Square Fish, and Swoon Reads. These imprints are home to award-winning, New York Times bestselling authors including Madeleine L’Engle, Natalie Babbitt, Roald Dahl, Jack Gantos, Nancy Tillman, Catherynne M. Valente, Marissa Meyer, Paul Pope, Gene Luen Yang,  Eric Carle, Leigh Bardugo,  Lane Smith, Nick Bruel, Erin E. Stead, Philip C. Stead, and hundreds more popular authors and illustrators. Macmillan Children’s Publishing Group is proud to publish many of the classics of children's literature including A Wrinkle in TimeTuck EverlastingThe Black Cauldron, A Cricket in Times SquareBrown Bear, Brown Bear, What Do You See?, and The BFG, as well as popular new classics Speak, A Sick Day for Amos McGeeDead End in NorveltOn the Night You Were Born, and Bad Kitty.

Media Contact:
Aubrey Bourgeois 
Reading Is Fundamental