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A map of the United States of America with the typography "We're grateful you're part of our village. In 2022, RIF reached 33 million children in all 50 states."
We are all familiar with the saying ‘it takes a village.’ As I reflect on this past year and the many ways Reading Is Fundamental (RIF) has made an impact on children’s literacy, that sentiment couldn’t be truer. From classroom teachers to media specialists, school leaders to community leaders, parents, grandparents and caregivers, community volunteers and donors; RIF’s village of literacy advocates is nationwide.
Allison Singer, the senior editor of special projects for Time for Kids
Allison Singer has been developing children’s books, magazines, and media for more than a decade. As the senior editor of special projects at TIME for Kids, she has helped lead the creation of Your 🔥 Job, a new, free career-exploration site for children ages 8 to 14. Reading Is Fundamental (RIF) is excited to partner with TIME for Kids to support National Career Development Day and encourage younger and mid-grade students to consider all the possibilities of their future careers. RIF and TIME for Kids know that reading opens worlds of opportunity for all that children will become.
Alicia Levi, the President & CEO of Reading Is Fundamental, and Bobby Amirshahi, the Senior Vice President of Corporate Communication for Macy's Inc.
The 2022 National Assessment of Educational Progress (NAEP) reading results have been top of mind for us at Reading Is Fundamental (RIF) as well as for many of our partners. The nation saw a preview of this year’s disappointing reading scores with the NAEP Long-Term Trend results announced in September and more recently, the October 24th NAEP main scores were announced showing a disheartening drop in reading performance back to 1992 levels. The state of children’s reading is concerning but we believe we can unite to change the tide. Today, we want to share this opinion piece from Alicia Levi, RIF’s President & CEO, and Bobby Amirshahi, Senior Vice President of Corporate Communication who leads community and social impact for Macy’s, Inc.
Reading Is Fundamental is proud to have Lee & Low Books as a promotional partner in this year’s Rally to Read 100 initiative. RIF has long partnered with Lee & Low Books and shares their commitment to providing titles that reflect the diversity of children’s identities and lived experiences. We are proud to feature Lee & Low author Thelma Lynne Godin as part of Rally to Read 100.
With the latest release of NAEP results, it is evident that reading scores are on the decline.
Erin Bailey is Reading Is Fundamental’s Director of Programs and Content, a former teacher, and is pursuing her Ed.D. in Curriculum and Instruction. In light of the October 24th release of the National Assessment of Educational Progress (NAEP) results, Erin shares her thoughts and expertise on how we can work together to ensure our nation’s children have the support and resources they need to become passionate, lifelong readers.
Michelle Murphy, the Vice President of Human Resources for Trane Technologies’ Commercial HVAC Americas business and member of RIF's Board of Directors.
We’re excited to share this blog post from Michelle Murphy, a member of RIF’s Board of Directors and Vice President of Human Resources for Trane Technologies’ Commercial HVAC Americas business. Read up on Trane Technologies’ commitment to inspiring a passion for reading with RIF, creating sustainable futures, and Michelle’s lifelong love of books.
Jackie DeLeo, the Chief Merchandising Officer of Barnes & Noble, smiles at the camera. She wears tortoiseshell glasses and a gray jacket. She is standing in front of a shelf of books.
On October 1, 2022, RIF’s Rally to Read 100 reading initiative launched its second year with a pledge to read 100 books, engaging monthly themes, author read-alouds from acclaimed authors, book and theme activities, and a book sweepstakes to engage and inspire reading among elementary-aged children. This Year, RIF is excited to share our new Inspiration Partner, Barnes & Noble, has come aboard to join our rallying cry to create a nation of readers! Read below for a conversation with Alicia Levi, RIF President and CEO, and Jackie DeLeo, Barnes & Noble Chief Merchandising Officer, as they discuss the new partnership, their excitement for this year’s Rally to Read 100, and their joint commitment to children’s literacy.
The cover image for El Deafo. The main character, Cece Bell, flies in the sky between clouds. She wears a cape, a white shirt, and blue shorts. Her eyes are closed and she smiles as she flies upwards.
We recently caught up with our friend, author and illustrator Cece Bell! She was kind enough to tell us a little about her creative process, what inspires her, El Deafo’s success, and what she loves the most about writing children’s books. Read on for more!
An image of an Amazon employee wearing a blue shirt with the company logo helping a student write something down on a white pad. The student is wearing a tie-dye shirt and a pink headband.
Reading Is Fundamental (RIF) has been thrilled to partner with Amazon during their Global Month of Volunteering. Between August 15 and September 16, Amazon employees across the country have demonstrated their commitment to RIF and children’s literacy through a series of community activities including packing and delivering literacy kits to children, developing Book Talks to share reading inspiration, and hosting book celebration events and giveaways in four cities. The joint program served more than 27,000 children in underserved and underrepresented communities. Read up on Amazon’s literacy commitment and partnership with RIF in this blog post.
Jessica Ewing, the CEO and Founder of Literati
The month of September celebrates and raises awareness for the importance of literacy during National Literacy Month, something both Reading Is Fundamental and Literati care about deeply. This September, RIF is excited to partner with Literati, modern book curator and distributor focused on delivering the best books to kids through its kids’ book club and school book fairs. Read RIF President and CEO Alicia Levi’s conversation with Jessica Ewing, Literati Founder and CEO, to hear more about our new partnership.
Graph of the declining reading levels

Alicia Levi, President & CEO, Reading Is Fundamental

This month, Reading Is Fundamental (RIF) is honored to once again partner with Macy’s to bring books and literacy resources to children nationwide. For 18 years, Macy’s has been a committed advocate for children’s literacy, working with RIF since 2003 to ensure that MILLIONS of children nationwide have the opportunity to read, learn, and grow. Throughout the month of July, shoppers can round up their purchases when they shop in store and online!  Every penny donated supports children who are most in need.


RIF is excited to share about its newest online resource center. Our own Erin Bailey, RIF’s Director of Content and Programs, shares about this exciting new set of resources that we hope families, educators and students will find useful and impactful! Read more and then start exploring the center today: RIF.ORG/SUSTAINABLE-FUTURES

We’re thrilled to bring you a blog post today from Andrea Barbalich, editor-in-chief of The Week Junior, a newsmagazine for children. Through the generous donations of The Week Junior, RIF has been able to provide free print and online subscriptions bringing news, current affairs, and powerful content to the families we serve. Read on to learn about why Andrea believes in the power of reading, especially through The Week Junior.

Reading Is Fundamental (RIF) is proud to share this guest post from literacy champion and longtime friend of RIF, Joe Swope, Manager of Media Relations and Special Projects, of UGI Utilities. This year as we mark 30 years of partnership supporting the children and families of Pennsylvania, we are excited for you to hear from Joe who has been involved in managing the RIF partnership for many years, volunteering at book distributions, reading to children, and leading the UGI team to drive literacy impact through their dedicated employee volunteers.


RIF is excited to share about its newest online resource center. Our own Erin Bailey, RIF’s Director of Content, shares about this exciting new set of resources that we hope families, educators and students will find useful and impactful! Read more and then start exploring the center today: RIF.ORG/REI


Through our Rally to Read 100 initiative, Reading Is Fundamental (RIF) has brought together its partners and committed literacy leaders to unite around our nation’s children and support their reading engagement.


Thanksgiving is a time of gratitude and reflection. As I prepare to gather around the Thanksgiving table with my family, I feel especially grateful for this time spent with loved ones and for the opportunity to pause and reflect upon the year.


Literacy is an essential part of life. And, being digitally literate is now just as important as mastering basic skills. Learn how parents and educators can play a significant role in rethinking and shaping how students learn literacy skills in the digital age in this guest blog post by blogger and part-time teacher for ESL students Janey Russell.


Representation is a powerful tool for children to dream big about what’s possible for their future. Books with authentic representation of identities offer an opportunity to offset societal prejudices, marginalization and historical disenfranchisement through the power of story. As community connectors, PTAs have the power to ensure students have access to these books and other inclusive literacy resources.