Leadership Team

Alicia Levi

President & CEO

Alicia Levi currently serves as President and CEO of Reading Is Fundamental. Throughout her career, Alicia has worked to transform the lives of children through smart strategies to improve academic outcomes. You can read about her vision for RIF in this personal letter

Prior to joining RIF in 2016, Alicia served as Vice President, Education for the Public Broadcasting Service (PBS) and oversaw all of PBS’ educational efforts in developing digital education services for PBS, local public television stations, students and teachers nationwide. She was responsible for PBS’ strategic partnerships, digital media production, professional development, and other emerging products and services that support the PreK-16 education market.

Under Alicia’s leadership, PBS Learning Media became an award-winning and trusted destination for educators and families that aggregates the best of public media, providing an innovative, digital solution for educators looking to leverage media in 21st century classrooms.

Before joining PBS, Alicia served as Vice President, Educational Publishing at Discovery Education, helping design comprehensive educational media solutions for K-12 classrooms. Prior to her time at Discovery, she managed the University of Maryland College Park’s Educational Access Channel out of the College of Education.

Alicia is a recognized thought leader in educational media and formerly served on the board of the Partnership for 21st Century Skills. She has spoken at events worldwide from the World Literacy Summit to SXSW EDU. Alicia has dedicated her career to ensuring children nationwide have equitable access to educational opportunities.

Alicia is a graduate of the University of Maryland College Park and lives in Annapolis, Maryland with her husband Frank and 3 children.