Love You Forever
“My mom gave me a copy of this book when I was younger. She said, “I will love you forever and you will always be my baby”. I have held that promise, and this book, close to my heart ever since. I read this book to my three children and will give them a copy, along with the same promise, when they start their families.”
Alicia Levi currently serves as President and CEO of Reading Is Fundamental (RIF). Since the start of her tenure in 2016, Alicia’s vision and guidance have led to an increased digital presence offering substantial book resources, a greater depth and breadth of community engagement, and a growth of program offerings including RIF's digital library, Skybrary. Alicia’s leadership has also ushered in an enhanced focus on the importance of race, equity and inclusion within children’s literacy and a key pillar of RIF’s programmatic offerings. During Alicia’s tenure, RIF reached the notable milestone of serving its 100 millionth child. Throughout her career, Alicia has been committed to advancing education and has worked to transform the lives of children through smart strategies to improve academic outcomes.
Prior to joining RIF in 2016, Alicia served as Vice President, Education for the Public Broadcasting Service (PBS) and oversaw all of PBS’ educational efforts in developing digital education services for PBS, local public television stations, students and teachers nationwide. She was responsible for PBS’ strategic partnerships, digital media production, professional development, and other emerging products and services that support the PreK-16 education market.
Under Alicia’s leadership, PBS Learning Media became an award-winning and trusted destination for educators and families that aggregates the best of public media, providing an innovative, digital solution for educators looking to leverage media in 21st century classrooms.
Before joining PBS, Alicia served as Vice President, Educational Publishing at Discovery Education, helping design comprehensive educational media solutions for K-12 classrooms. Prior to her time at Discovery, she managed the University of Maryland College Park’s Educational Access Channel out of the College of Education.
Alicia is a recognized thought leader in educational media and currently serves on the National Advisory Board for United Through Reading and is a former board member of the Partnership for 21st Century Skills. She frequently authors and contributes to articles in trade and consumer publications and has spoken on podcasts and panels at events worldwide ranging from the World Literacy Summit to SXSW EDU. Alicia has dedicated her career to ensuring children nationwide have equitable access to educational opportunities.
Alicia lives in Annapolis, Maryland with her husband Frank and 3 children.
Alicia reflects on two decades of achievements made thanks to RIF’s partnership with Macy’s, while acknowledging that there is still much work to do in the battle to close the nation’s youth literacy gap.
Alicia and Bobby Amirshahi, Macy’s Senior Vice President of Corporate Communication, discuss the nation’s literacy crisis, the importance for future generations, and why Corporate America should get involved in this mission
A thank you message from Alicia on behalf of RIF to all of the educators, families, donors, volunteers and partners who have joined RIF in our mission and contributed to our work to build a nation of lifelong readers.
Read about Alicia’s wish for 2023: a national conversation focused on improving reading outcomes for our nation’s youth that inspires ed tech innovation and enables children to learn, grow, and pursue any career of their choice.