Reading Is Fundamental and Macy’s have joined forces with six other charity partners to take part in Thanks for Sharing, Macy’s annual cause marketing campaign. 2017 marks the fourteenth consecutive year RIF and Macy’s have partnered to provide literacy and educational resources to millions of children in communities across the country. Through December 31, 2017 Macy’s shoppers can enroll in the Thanks for Sharing program and Macy’s will donate $10 of the $25 enrollment fee to charitable partners, including RIF! As a result of this campaign, Macy’s and their customers positively impact the lives of millions of people everywhere.
One example of how Macy’s supports children’s literacy is the launch of Literacy Central, RIF’s new digital destination that includes thousands of free supplemental literacy resources for children grades K-6, parents, and educators to increase interest, comprehension, and frequency of reading among children.