Jacoby & Meyers and iHeartMedia Join Reading Is Fundamental to Celebrate Los Angeles Learners
Hundreds of children and families visit Boys and Girls Club of Hollywood for a large-scale book distribution and reading celebration event with Reading is Fundamental
Los Angeles, CA – On Saturday, November 18th, hundreds of families celebrated the joy of reading at an event hosted by the nation’s leading children’s literacy nonprofit, Reading Is Fundamental (RIF), where Jacoby & Meyers, voted the #1 Personal Injury Firm in Los Angeles, and iHeartIMPACT, iHeartMedia’s newest community partnerships division, distributed books and literacy resources at the Boys & Girls Club of Hollywood.
Every child at the event was able to select and take home three books to build their home libraries while exploring the various reading engagement activities offered throughout the day. Families participated in read alouds by various authors, including Benson Shum, Carmen Rubin, CJ Charles, Latrice McGlothin, and Lisa Caprelli. Children were also encouraged to channel their inner author to create their own books with input and support from the authors present. Additional activities included a family culture trivia game, bookmarks making station, a photobooth to capture memories, as well as a special appearance from JoJo Wright and the In-N-Out food truck.
“Bringing reading joy to children in communities across our country is at the core of our mission and we could not be more thrilled to be partnering with Jacoby & Meyers and iHeartIMPACT,” said Alicia Levi, President & CEO of Reading Is Fundamental, “to engage and motivate young readers and their families in the LA area.”
"Jacoby & Meyers is proud to partner with iHeart and Reading Is Fundamental to give these books to so many deserving kids in our community today," said Michael Akiva, Managing Partner at Jacoby & Meyers. "We believe everyone deserves access to educational resources that offer more than just stories, but the power to dream, learn and create a brighter future."
Reading Is Fundamental connects children with the joy of reading to spark imaginations and possibilities, putting kids on a path of reading proficiency. Book celebrations are a key component of RIF’s flagship program, Books for Ownership (BFO), and create opportunities for children, educators, families, and communities to come together and celebrate the joy of reading. With reading scores at a 30-year low, based on the 2022 National Assessment of Educational Progress (NAEP) reading scores by state, there has never been a more critical time to focus on getting children excited to read.
“iHeart is proud to partner with Jacoby & Meyers, Reading Is Fundamental and the Boys & Girls Club of Hollywood to bring new books to LA families,” says JoJo Wright, radio personality on 102.7 KIIS-FM. “iHeartIMPACT’s mission is to improve communities one media campaign at a time, and we’re thankful for Jacoby & Meyers in their commitment to joining us in this goal.”
Book Celebrations are a key part of Reading Is Fundamental’s flagship “Books for Ownership” (BFO) program as they allow children, educators, families, and communities to come together and celebrate the joy of reading. $50,000 in funding from Jacoby & Meyers and iHeartIMPACT supported this community literacy event for up to 400 children and their families, and will contribute to RIF’s literacy efforts across the country. The BFO program relies on a simple yet fundamental truth, if you allow children choice and access, they will become more engaged readers.
About Reading Is Fundamental
Reading Is Fundamental (RIF) is committed to creating a nation of lifelong readers by inspiring the joy of reading among all children, putting them on the path to becoming skilled readers. We provide free, high-quality content to engage children, educators, families, and literacy advocates in the solution to the U.S. literacy crisis-so that every child has the fundamentals for success. As the nation's leading children's literacy nonprofit, RIF has provided nearly 430 million books and reading resources to over 160 million children since 1966, impacting generations of children. Explore our results and learn more about partnering with us at www.RIF.org.
About Jacoby & Meyers
Jacoby & Meyers believes everyone deserves justice. For over 50 years, we have provided hard-working families in California with access to high-quality legal and medical services following an accident or injury, recovering over $2 billion in settlements for our clients. For the 5th year in a row, we have been selected as the #1 Personal Injury Firm in the LA Daily News Readers' Choice Awards.
For more information, call 800-500-0000, or visit www.JacobyAndMeyers.com.
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 90% of Americans every month, and has a portfolio of unmatched consumer brands and industry-leading events. iHeart’s broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next four podcast publishers combined; has the number one social footprint among audio players, with seven times more followers than the next audio media brand; and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.
About Boys and Girls Club of Hollywood
For over 85 years, the Boys & Girls Club of Hollywood has been at the forefront of youth development, working with young people from underserved communities and fulfilling our mission to "inspire young people, especially those who need us most, to realize their full potential as productive, responsible and caring adults." We are dedicated to ensuring that our students have greater access to quality educational programs, live in communities that are free of violence, and all youth, especially girls are empowered to dream big.