Press & Media Coverage | Reading Is Fundamental x Stauffer’s Simply Animals Partnership

Our partnership with Stauffer’s Simply Animals is making headlines. As they launch a new children’s book that supports Reading Is Fundamental, media outlets are helping amplify the message: every book purchased helps inspire a love of reading and expand access to books for children nationwide.

Browse the coverage below to learn more.

Press Release

March 3, 2026
Snack Time Meets Story Time: Stauffer's Introduces 'Simply Animals' with National Rollout and Literacy Partnership with Reading Is Fundamental
PR Newswire – In celebration of National Reading Month, Stauffer’s Simply Animals announced the national rollout of its refreshed animal cracker brand and revealed a new partnership with Reading Is Fundamental. The collaboration includes the release of a children’s book inspired by one of the brand’s characters, with 20% of proceeds benefiting RIF’s literacy programs and efforts to expand access to books for children nationwide. The announcement highlights how the partnership strengthens both organizations’ commitment to early reading and supporting young learners.

Media Coverage

March 2, 2026
KTLA Morning News — “National Read Across America Day Highlights Early Reading Celebration”
KTLA (Los Angeles, CA) – A feature segment on the KTLA Morning News spotlighted National Read Across America Day, highlighting celebrations and activities encouraging children’s literacy across communities, underscoring the joy and importance of reading for young learners. The feature aired as part of the station’s morning news programming and helped raise awareness about the nationwide literacy initiative.

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